WE ARE PROMOTING
It's not about the myth of artwork and art world, it's about how art relates to our life.
OPEN ART MUSEUM
Collaborating with major institutions and artists, making a huge collection of artwork and stories available freely and openly forever, to everyone with the Artmosphere APP, special programs for the schools and communities with support of Smart Canvas.
PUBLIC ARTISTS
Encouraging professional and amateur artists uploading digital versions of their artwork to Artmosphere APP and Smart Canvas for public appreciation, with unconventional support of subscriptions and like-donations.
HOW DO WE THINK OF DIGITAL AGE?
It's not about obsession of digital technology and digital art itself, it's about what digital tech enables us.
ACCESSIBLE
Art is for everyone, regardless of age and social status; art is in everywhere, including homes, offices, hotels, schools, communities, and public spaces; art is by every form, like an app, a digital canvas, a smart TV, an outdoor LED, or an installation.
AFFORDABLE
More free contents are available for public; new mechanisms of pocket money X huge quantities of subscriptions transform the way art is supported and distributed.
DECENTRALIZED AND INFINITE
Distributed, bottom-up frameworks prevail, instigating creativity and participation. Unlimited contents are conveyed in compact devices and spaces, sparkling new possibilities.
RELEVANT
Data driven artworks and user experiences connect real world and interact with real people.